{"id":52131,"date":"2023-11-30T12:07:02","date_gmt":"2023-11-30T18:07:02","guid":{"rendered":"https:\/\/accesolatino.org\/?p=52131"},"modified":"2023-11-30T12:12:54","modified_gmt":"2023-11-30T18:12:54","slug":"vegas-golden-knights-de-la-nhl-busca-expandir-y-promover-el-hockey-en-jovenes-hispanos","status":"publish","type":"post","link":"https:\/\/accesolatino.org\/en\/vegas-golden-knights-de-la-nhl-busca-expandir-y-promover-el-hockey-en-jovenes-hispanos\/noticias\/","title":{"rendered":"Vegas Golden Knights de la NHL busca expandir y promover el hockey en j\u00f3venes hispanos"},"content":{"rendered":"
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Los Golden Knights de Las Vegas se encuentran expandiendo su alcance a los aficionados de habla hispana a trav\u00e9s del lanzamiento de \u201cLosVGK\u201d.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Con el objetivo de celebrar, y promover una conexi\u00f3n con la comunidad hispanohablante de Las Vegas, los Vegas Golden Knights han lanzado \u201cLosVGK\u201d, una iniciativa para celebrar y comprometer a su base de aficionados de origen hispano. El prop\u00f3sito de esta campa\u00f1a es promover el crecimiento del hockey en el condado de Clark, Nevada, y fortalecer alianzas con la comunidad hispana. Esta iniciativa busca lograr una representaci\u00f3n aut\u00e9ntica de la comunidad hispana en el estado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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En este sentido, la marca LosVGK se centra en la cultura hispana, sin embargo, los esfuerzos para conectar al equipo con sus aficionados hispanos no comenzaron recientemente, pues desde 2017, Golden Knights ha transmitido partidos en espa\u00f1ol por radio y extendi\u00f3 su alcance en 2019 a plataformas de redes sociales con cuentas dedicadas a los hispanohablantes con sus cuentas en Twitter (X) e Instagram, @losvgk y @losgoldenknights, respectivamente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Adem\u00e1s, el equipo ha ampliado sus esfuerzos con la venta de merchandising<\/em> de LosVGK, desde camisetas hasta gorros, en varias ubicaciones en Nevada. Estas iniciativas responden a la creciente poblaci\u00f3n hispana en Las Vegas, donde aproximadamente el 35% de la poblaci\u00f3n es de origen hispano.<\/p>

LosVGK fue un elemento destacado durante el juego de la Herencia Hispana contra los Winnipeg Jets, que se jug\u00f3 el 2 de noviembre, por lo que coincidi\u00f3 con de D\u00eda de Muertos. En dicha ocasi\u00f3n, los Golden Knights present\u00f3 un logo modificado con un dise\u00f1o con la apariencia de una calavera de az\u00facar tradicional del d\u00eda de muertos. Adem\u00e1s, el evento incluy\u00f3 m\u00fasica mariachi y la participaci\u00f3n de la comunidad hispana. Finalmente, la Noche de la Herencia Hispana fue un \u00e9xito, ya que los Golden Knights se impusieron 5 a 2 ante Jets.<\/p>

Cabe mencionar que, LosVGK tambi\u00e9n tiene un enfoque comunitario, pues han organizado actividades, como una cl\u00ednica de hockey infantil, en colaboraci\u00f3n con escuelas y organizaciones en \u00e1reas predominantemente hispanas. El objetivo es ampliar el alcance y la participaci\u00f3n de la comunidad hispana, conectando a\u00fan m\u00e1s con una audiencia que representa el 17.5% de la base de aficionados de los Golden Knights.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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NHL<\/strong><\/p>

https:\/\/www.nhl.com\/news\/color-of-hockey-vegas-golden-knights-bolster-hispanic-outreach<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

El equipo Vegas Golden Knights de la NHL busca expandir y promover el hockey en j\u00f3venes hispanos a trav\u00e9s de su campa\u00f1a los VGK.<\/p>","protected":false},"author":13,"featured_media":52134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[10,1],"tags":[546,543,2636,2635,2634],"class_list":["post-52131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-temas-de-interes","tag-hispanohablantes","tag-hispanos","tag-losvgk","tag-nhl","tag-vegas-golden-knights"],"aioseo_notices":[],"yoast_head":"\nVegas Golden Knights de la NHL busca expandir y promover el hockey en j\u00f3venes hispanos<\/title>\n<meta name=\"description\" content=\"El equipo Vegas Golden Knights de la NHL busca expandir y promover el hockey en j\u00f3venes hispanos a trav\u00e9s de su campa\u00f1a los VGK.\" 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